A concept for global branding of Claude in physical space. It pegs 8 product functionalities of Claude to 8 countries' cultures, specifically to their differing philosophies on what creativity is and where the creative spark comes from.
Read the case
A heartfelt, immersive luxury retail concept for pet tech around the special bond between pets and their "hoomans."
Read the case
An audit of TAG Heuer's brand booth at the Watches & Wonders 2022 fair to assess return-on-experience (ROX): what was working and what was not.
Read the case
A self-initiated (unpaid) rebrief exercise to reinterpret Random Studio's human-ai interaction created for a Glossier perfumes launch in 2025.
Read the case
One line goes here.
Read the case
One line goes here.
Read the case
A concept for an employer branding campaign for a fintech trying to attract Black talent. Treating recruitment as a wealth question, it dares to ask: who really teaches you how to be rich?
Read the case