A PARFUMIER WANTS TO KNOW WHAT YOU SMELL LIKE WHEN NOBODY'S WATCHING
Devising a measurement system to judge whether human-AI interactions in experiential are perceived as meaningful.
Client
Self-initiated rebriefof Glossiervia Random Studio
Year
2026
Situationship
A self-initiated rebrief
Live prototype
glossierrebrief.lovable.app
Perfume is worn on your body but marketed for others' noses. To get meaningful, build around the switch from performance to self-pleasure.
In 2025, Random Studio built Glossier cosmetics an interactive AI installation for…
First, I did an audit of the existing experience to understand its…
There's an irony in the perfume category marketing that few brands discuss:…
Two directions, each using the AI technology layer to invite utterly human…
Would these interactions be perceived as meaningful? How to ascertain?…
Unbuilt, as this was a self-initiated brief. Presented to Random Studio, Strategy…