Susan
Isko
Cultural Strategist for Experience DesignA stratty baddie and global culturati with a behavioral-science kink.I love to laugh, challenge the brief,
and get sh*t done.
StrategyCultural IntelligenceExperience Design
Hire me for
- Strategy — problem-finding, surfacing the question-behind-the-question; persuasion; positioning; audience insights
- Cultural intelligence — reading the zeitgeist; code-switching, knowing what to say and where, cultural blind-spot checking; taste-making, relevance
- Experience Design (XD) — telling a story, live, through space; journey-mapping; spatial ideation; touchpoints; Return-on-Experience (ROX)
My 'Why'
I want to build experiences that move people through our thorniest social problems (AI labor displacement, financial illiteracy, sexism, racism, ableism, homophobia) in an interactive and culturally sensitive way, so that behaviour actually changes. There is always a progressive social-justice undertone to my work.
Also
- AI enablement — strategist's workflow redesign; vibecode mentoring
- Content Creation — yapping or writing on XD craft; visiting and reviewing live experiences
What they say
"Her strength in cultural branding and strategy is remarkable; she has an innate ability to sense the zeitgeist."
"She hired and led a team. She secured a pitching opportunity. Her leadership throughout this project was evident. She'd be a strong ECD-Strategy at any agency."
Director Level · Freelance · Amsterdam & Zurich
Open to collaborations with agencies, spatial designers to #makeitmakesense, brands translating their identity from screen to physical world, and anyone mischievous enough to challenge the brief.