Susan
Isko
Cultural Strategist for Experience DesignA stratty baddie and global culturati with a behavioral-science kink.I love to laugh, challenge the brief, and get sh*t done.
Cultural StrategyExperience DesignContent Creation
Hire me for
- Cultural intelligence — reading the zeitgeist; code-switching, knowing what to say and where, cultural blind-spot checking; taste-making, relevance
- Strategy — problem-finding, surfacing the question-behind-the-question; persuasion; positioning; audience insights
- Experience Design (XD) — telling a story, live, through space; journey-mapping; spatial ideation; touchpoints; Return-on-Experience (ROX)
- AI enablement — workflow redesign; agentic systems; vibecode mentoring
- Content Creation — yapping or writing on any of the above, espc. xd craft + visiting live experiences
My 'Why'
I want to build experiences that move people through our thorniest social problems (AI labor displacement, financial illiteracy, sexism, racism, ableism, homophobia) in an interactive and culturally sensitive way, so that behaviour actually changes. There is always a progressive social-justice undertone to my work.
Currently
Working between Amsterdam and Zurich. Open to collaborations with agencies, spatial designers to #makeitmakesense, brands translating their identity from screen to physical world, and anyone mischievous enough to challenge the brief.