IMMERSIVE LUXURY RETAIL CONCEPT / AI PET-TECH
ASIAN PET TECH WONDERS... "WHAT IF WE KNEW OUR PETS' THOUGHTS?"
A heartfelt, immersive luxury retail concept for pet tech around the special bond between pets and their "hoomans."
ROLE — CONCEPT, CULTURAL & CATEGORY RESEARCH, TAGLINE & TRANSLATION, SPATIAL IDEATION, PITCH DESIGN & LIVE
Client
Ex-R Agency, Hong Kong
Year
2026
Situationship
Freelance Head of Experiential

Ex-R Agency was looking for a concept for new luxury retail experience…
In China, people speak of having yuanfen (緣分) with an animal: a…
Concept just sold to Ex-R in Aug. In development.…
“Your ideas empower me to build better.”