IMMERSIVE LUXURY RETAIL CONCEPT / AI PET-TECH

ASIAN PET TECH WONDERS... "WHAT IF WE KNEW OUR PETS' THOUGHTS?"

A heartfelt, immersive luxury retail concept for pet tech around the special bond between pets and their "hoomans."

ROLE — CONCEPT, CULTURAL & CATEGORY RESEARCH, TAGLINE & TRANSLATION, SPATIAL IDEATION, PITCH DESIGN & LIVE

Client

Ex-R Agency, Hong Kong

Year

2026

Situationship

Freelance Head of Experiential

Strategy Inside

Instead of organizing by product function, sequence the retail journey by stages of the pet-human bond: adoption, first night, learning, loss.

Ex-R Agency was looking for new experiential IP to bring to their…

In China, people speak of having yuanfen (緣分) with an animal: a…

Put owners in the skin of their pet and walk them through…

Concept pitched to Ex-R in August 2026. In discussion.…