Susan Isko
IMMERSIVE LUXURY RETAIL CONCEPT / AI PET-TECH

ASIAN PET TECH WONDERS... "WHAT IF WE KNEW OUR PETS' THOUGHTS?"

A heartfelt, immersive luxury retail concept for pet tech around the special bond between pets and their "hoomans."

ROLE — CONCEPT, CULTURAL & CATEGORY RESEARCH, TAGLINE & TRANSLATION, SPATIAL IDEATION, PITCH DESIGN & LIVE

Client

Ex-R Agency, Hong Kong

Year

2026

Situationship

Freelance Head of Experiential

A child resting against a shiba inu on a leather sofa

Ex-R Agency was looking for a concept for new luxury retail experience…

In China, people speak of having yuanfen (緣分) with an animal: a…

Concept just sold to Ex-R in Aug. In development.…

Your ideas empower me to build better.
Colleen YuFounder & CEO at EX-R, Hong Kong
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