BUSINESS DEVELOPMENT & POSITIONING / SURVEY & INTERFACE DESIGN / NATIONAL PUBLIC BROADCASTER
SWISS TV DARES TO TURN THE TELLY OFF
One line goes here.
ROLE — BUS-DEV. STRATEGY, AUD. SEGMENTATION, SURVEY WRITING, LOGIC FLOWS, INTERFACE TESTING, DATA ANALYSIS & VISUALIZATION
Client
RTS - Radio Télévision Suisse
Year
2022
Situationship
Freelance Strategist for Experiential
Radio Television Switzerland (RTS), Switzerland's national public broadcaster, with 17 radio stations…
My strategy was simple: use live experiences to reach people. Experiential should…
The questions in my mind were really about experiential literacy and behavior:…
Two measurement instruments, built on the same logic:…
My refined audience segmentation became the cornerstone of RTS's new post-tv, business…