BUSINESS DEVELOPMENT & POSITIONING / SURVEY & INTERFACE DESIGN / NATIONAL PUBLIC BROADCASTER
SWISS TV DARES TO TURN THE TELLY OFF
A new, live-experience business model for Switzerland's public broadcaster, when Gen Z were no consuming TV/radio. Backed up by national survey and a custom-designed, real-time interface.
ROLE — BIZ-DEV. STRATEGY, AUD. SEGMENTATION, SURVEY WRITING, LOGIC FLOWS, INTERFACE TESTING, DATA ANALYSIS & VISUALIZATION
Client
Radio Télévision Suisse (RTS)
Year
2022
Situationship
Freelance Strategist for Experiential
Strategy Inside
When youth stop consuming traditional media, try live experiential as a new medium.
Radio Télévision Suisse (RTS), Switzerland's national public broadcaster, with 17 radio stations…
My strategy was simple: use live experiences to reach people. Experiential should…
The questions in my mind were really about experiential literacy and behavior:…
I built two measurement instruments on the same logic:…
Thanks to two rounds of aggressive data collection via the survey then…
"Susan's confidence in her conviction brought this survey to light. She is driven and dedicated."
Stanislas Burki — Head of Marketing, Radio Télévision Suisse (RTS)