A FRONTIER AI LAB TAKES ITS FIRST STEP INTO THE PHYSICAL WORLD
A concept for global branding of Claude in physical space. It pegs 8 product functionalities of Claude to 8 countries' cultures, specifically to their differing philosophies on what creativity is and where the creative spark comes from.
Client
Anthropic
Year
April 2026
Situationship
Self-initiated concept pitch in response to an open post to WXO members.
Live pitch deck
creativitybyanothername.lovable.app
Don't introduce the brand simply as "creativity," but creativity in the local parlance.
Early 2026: Anthropic had enormous cultural potential and almost no presence in…
Whenever I tried to talk to my mom about AI, she would…
"Claude, Your Creativity By Another Name": A travelling, participatory exhibit answering "Who…
Navigable and prototyped solo. I vibecoded it as an interactive webapp. The…
"I love how you made this so personal — and how you made such an awesome site. So so good."
Brent Turner — EVP, Strategy and Solutions at Opus Agency. Production partner of Anthropic.