EXPERIENTIAL BRANDING CONCEPT / FRONTIER AI LAB
A FRONTIER AI LAB TAKES ITS FIRST STEP INTO THE PHYSICAL WORLD
A concept for global branding of Claude in physical space. It pegs 8 product functionalities of Claude to 8 countries' cultures, specifically to their differing philosophies on what creativity is and where the creative spark comes from.
ROLE — CONCEPT, CULTURAL RESEARCH, STRATEGY, SPATIAL IDEATION, PITCH DESIGN
Client
Anthropic
Year
April 2026
Situationship
Self-initiated concept pitch in response to an open post to WXO members.
Early 2026: Anthropic had enormous cultural potential and almost no claimed presence…
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