RETURN-ON-EXPERIENCE (ROX) AUDIT / TRADE FAIR / HOROLOGY
A WATCHMAKER MEASURES TIME WELL SPENT
An audit of TAG Heuer's brand booth at the Watches & Wonders 2022 fair to assess return-on-experience (ROX): what was and wasn't working.
ROLE — CONCEPT, MOBILE ETHNOGRAPHY, SOCIAL LISTENING, JOURNEY MAPPING, PERSONAS, TOUCHPOINT IDEATION
Client
TAG Heuer,via MCH Global Agency
Year
2022
Situationship
Freelance Creative Strategist for MCH Global
Strategy Inside
Every booth is shouting to out-sustainabilize the others on wrist straps. Bring the fight to the booth walls, instead.
The question TAG Heuer asked was simple: did its booth work? In…
I attended the W&W fair, scanning other brands' booths for emerging XD…
Three failures surfaced.…
How to participate in the sustainability convo? I thought of Brazilian Jiu-Jitsu:…
I sold the strategy to MCH Global, who took it to TAG…