RETURN-ON-EXPERIENCE (ROX) AUDIT / TRADE FAIR / HOROLOGY
A WATCHMAKER MEASURES TIME WELL SPENT
An audit of TAG Heuer's brand booth at the Watches & Wonders 2022 fair to assess return-on-experience (ROX): what was working and what was not.
ROLE — CONCEPT, MOBILE ETHNOGRAPHY, SOCIAL LISTENING, JOURNEY MAPPING, PERSONAS, TOUCHPOINT IDEATION
Client
TAG Heuer,via MCH Global Agency
Year
2022
Situationship
Freelance Creative Strategist for MCH Global
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