EMPLOYER BRANDING CAMPAIGN / FINTECH
A FINTECH SEEKING BLACK TALENT, FIRST, GETS A LESSON IN BLACK WEALTH
A concept for an employer branding campaign for a fintech trying to attract Black talent. Treating recruitment as a wealth question, it dares to ask: who really teaches you how to be rich?
ROLE — CONCEPT, HIRING TEAM, LEADING IDEATION WORKSHOP, CULTURAL RESEARCH, SOCIAL LISTENING, FINANCIAL PSY., PITCH DESIGN & LIVE
Client
Adyen,via MCH Global Agency,in partnership with Lilith Agency
Year
2023
Situationship
Freelance ECD, MCH Global Agency
Adyen (fintech) was struggling with its employer branding. It was actively trying…
The name "Adyen" – Sranan Tongo for "start over" – gave me…
Flip$ the $cript. A job from Adyen is more than a paycheck.…
This strategy was acquired by Adyen's global DEI team, but sadly production…